Is Attention All That You Need?

The metaverse is a new way to capture attention.

Michel Kana, Ph.D
ILLUMINATION-Curated
3 min readNov 4, 2021

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Photo by Elena Mozhvilo on Unsplash

Why is Microsoft entering the race to build a collaborative platform for virtual experiences, just days after Facebook rebranded to Meta in a push to build virtual spaces called metaverse? I was curious how this relates to attention and why getting attention is so crucial to us. Let me start with a fairy tale.

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Michel Kana, Ph.D
ILLUMINATION-Curated

Husband & Dad. Mental health advocate. Top Medium Writer. 20 years in IT. AI Expert @Harvard. Empowering human-centered organizations with high-tech.